Important Notice

 

Momentum Business Finance is a trading style of Winward Finance Ltd, a UK-based commercial finance brokerage.

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We act as a credit broker, not a lender, and introduce customers to third-party lenders and finance providers.

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We are not authorised or regulated by the Financial Conduct Authority (FCA).

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For the purposes of data protection law, Winward Finance Ltd is the data controller responsible for your personal data.

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This Privacy Policy explains how we collect, use, store, and share your personal data, and your rights.

 

How We Collect Your Data

We collect personal data:

• When you complete forms on our website

• When you contact us via phone, email, or messaging

• When you interact with our website (via cookies and tracking tools)

• From third parties (such as lenders, partners, or publicly available sources where relevant)

 

Personal Data We Collect

We may collect:

• Identity data: Name, date of birth (if required)

• Contact data: Email, telephone number, address

• Business data: Company name, turnover, trading history

• Financial data: Funding requirements and relevant financial information

• Technical data: IP address, browser type, device information

• Usage data: Website activity and interactions

 

How We Use Your Data

We use your personal data to:

• Assess your enquiry and match you with suitable lenders

• Introduce you to third-party finance providers

• Communicate with you about your application

• Improve our website and services

• Prevent fraud and comply with legal obligations

• Send marketing communications (where permitted)

 

Sharing Your Data

By submitting your details, you acknowledge and agree that:

• We may share your personal and business data with lenders, funders, and finance partners to assess your eligibility

• These third parties may contact you directly

• Lenders may carry out credit checks (which may be soft or hard searches depending on the lender)

 

We may also share your data with:

• Technology providers (e.g. CRM systems, hosting providers, analytics tools)

• Professional advisers

• Legal or regulatory authorities where required

 

Legal Basis for Processing

We process your data under:

• Consent – for marketing, optional data use, and certain checks

• Contract – to provide brokerage services and process your enquiry

• Legal obligation – fraud prevention and regulatory requirements

• Legitimate interests – improving our services, matching you with lenders, and managing our business

 

Cookies and Tracking Technologies

We use cookies and tracking technologies (including analytics tools and advertising platforms such as Meta Pixel) to:

• Understand how users interact with our website

• Improve performance and user experience

• Deliver relevant advertising

 

Non-essential cookies are only used where you have provided consent via our cookie banner.

 

You can manage or withdraw your consent at any time through your browser settings or cookie preferences.

 

For more information about cookies, visit: http://www.allaboutcookies.org

 

Marketing Communications

We may contact you by email, phone, or SMS where:

• You have provided consent, or

• We have a legitimate interest in offering similar services

You can opt out at any time by:

• Clicking the “unsubscribe” link in emails

• Contacting us directly

 

Automated Decision-Making

We do not make fully automated decisions that have legal or significant effects on individuals.

However, we may use your data to help match you with suitable lenders based on your circumstances.

 

Data Retention

We retain your personal data only for as long as necessary.

Typically, data is retained for up to 6 years to:

• Comply with legal and regulatory obligations

• Resolve disputes

• Maintain business records

 

International Transfers

Your personal data may be transferred outside the UK where necessary (for example, where we use cloud-based systems or partners).

We ensure appropriate safeguards are in place to protect your data.

Your Rights

You have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Request deletion of your data

• Restrict or object to processing

• Request transfer of your data

• Withdraw consent at any time

 

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled incorrectly.

 

Contact Details

Winward Finance Ltd (t/a Momentum Business Finance)
321-323 High Road
Office 9344
Romford
RM6 6AX
England

Email: info@momentumbf.co.uk

 

Third-Party Websites

Our website may contain links to other websites. We are not responsible for their privacy practices.

 

Updates to This Policy

We may update this Privacy Policy from time to time. Please check this page regularly for updates.